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Despite the credit crunch local screen printers 'I Dress Myself' are still getting plenty of orders.

The business is run by Pete Conway. He believes it's because his business is unique.

Pete makes our T-shirt

He, and his wife Hannah, print onto ethically-sourced T-shirts and are one of the only UK commercial printers to use water-based inks.

I asked Pete why they make sure their business is as ethically sound as possible.

"It makes sense... it's how we live our life anyway; Hannah is a vegan and we buy ethically.

"We don't believe people should suffer for, what is essentially, [other] people's convenience."

Pete prefers to hand-print the T-shirts as well as his other products. He says about the method:

"I suppose it is relatively old fashioned. [However] it's still considered to be the highest quality of print you can get on to fabrics.

Nigel Bell models our T-shirt

"It gives a completely different feel to most other forms of printing, it's very tactile."

We asked Pete if he could make the BBC Nottingham web team a 100% ethical T-shirt.

Watch him make the T-Shirts in his studio:

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