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29 October 2014

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You are in: Nottingham > Features > Miscellaneous > Notts game bags international prize

mobile phone technology

New mobile technology

Notts game bags international prize

A healthy heartbeat and new mobile technology give Notts company the edge.

Notts company Active Ingredient have won a prestigious award for their new creative computer game. 

"The idea is to get people out and about."

Rachel Jacobs

Based on the prototype 'Ere Be Dragons, Heartlands is a unique game which uses mobile technology and the player's heartbeat to create a virtual world.

A healthy game?

Rachel Jacobs from Active Ingredient explains: "the idea is to get people out and about".

The game is targeted at people who enjoy computer games, taking the activity from the sofa and out onto the streets. 

Image from Heartlands

Heartlands game image

People who play Heartlands are encouraged to adopt a healthier lifestyle. Working in conjunction with the London Sports Institute, the game is based on discovering and working with your optimum heartbeat.

International recognition

Active Ingredient beat 140 companies from around the world to win the International Nokia Ubimedia Award for Future Technology. 

Active Ingredient were praised for their innovation using new technology. Rachel says, "it was really be recognised on an international scale".

The future

Now that Heartlands is close to completion, Rachel and the team are now working on a new game which combines computer games, theatre and social networking.

last updated: 27/10/07

You are in: Nottingham > Features > Miscellaneous > Notts game bags international prize

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