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29 December 2009
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You are in : GOODS AND SERVICES

COLD CALLING

If you are considering buying good or services in response to a cold call by phone, mail or email there are several things to bear in mind.

Before buying
Before consumers buy, the supplier must provide the following information:

  • name of the supplier
  • description of the goods and services
  • price, including all taxes
  • arrangements for payment
  • delivery costs (where applicable)
  • delivery arrangements (see below for further details)
  • the right to cancel the order
  • how long the offer or price remains valid
  • supplier's postal address (if the customer has to pay up front).

Deciding to buy
After consumers decide to buy, the supplier should confirm the earlier information in a written or durable form such as fax, letter, contract, catalogue, advertisement or email.
This confirmation should also include:

  • details on when and how a contract can be cancelled (see below for further details)
  • postal address for the supplier to which complaints can be addressed
  • details of after-sales services and guarantees
    where the contract has no specific end date or lasts more than a year, details of when and how they can cancel the contract.

At the latest, the customer must have this confirmation by the time the goods are delivered and, in the case of services, before or during the performance of the contract.

Waiting for delivery
Suppliers have to deliver what they promise in their contract within set timeframes. From the day after consumers send their order, suppliers have 30 days to perform the contract, unless agreed otherwise.

If the supplier does not deliver, they must refund within 30 days, or supply substitute goods or services of equivalent quality and price provided the consumer was aware of this possibility before entering the contract.

Cancelling an order
Under the regulations, consumers generally have a right to cancel the contract at any time up to seven working days after the delivery of goods, or, in the case of services, up to seven days from the date of contract for the services.

However, if the trader has failed to give the consumer all the information required by the regulations, the consumer's right of withdrawal can be further extended by up to three months.

Consumers must cancel in writing or other durable medium, for example by letter, fax or email. Where the consumer has made any payments for the goods or services before cancelling the contract, the supplier must refund them within 30 days.

If the consumer receives goods under a cancelled contract, he must take reasonable care of these, and if specified in the contract, may be liable for the costs of returning them. Unless agreed otherwise, the consumer's right to withdraw from the contract does not apply to:

  • goods or services where the price is dependent on fluctuations in the financial market
  • goods made to customer specifications
  • goods which deteriorate rapidly or which cannot be returned, for example flowers or electricity
  • software and audio and video recordings unsealed by the customer
  • time-sensitive goods such as newspapers and periodicals
  • time-sensitive services such as transport or accommodation provided on specific dates
  • the regular supply of foods, beverages and other household items, for example delivered by milkmen
  • gaming, betting and lotteries.


An introductory leaflet Home shopping: Your rights as a consumer (URN 00/1127) is available from the DTI by telephoning 0870 150 2500.



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