BÉAL NA nGAEL
 "An
fáth go bhfuil an tionscadal seo á bhunú againn
ná go bhfuil gá le rud éigin sa mhargadh chun
daoine óga a spreagadh i dtaobh na Gaeilge a labhairt. Is
iad na daoine óga todhchaí na Gaeilge agus is iad
ár spriocghrúpa.… seasfaidh suaitheantas Béal
na nGael ar son spiorad agus spraoi na Gaeilge," a deir grúpa
daltaí ón chúigiú bliain i nGaelcholáiste
Reachrann, Domhnach Míde, Baile Átha Cliath. Tá
mionchomhlacht dá gcuid féin bunaithe ag na daltaí
seo chun an suaitheantas nua a dhear siad, "Béal na
nGael," a chur chun cinn.
Níl áit ná stádas an Fháinne
i mbaol áfach. Maítear, de réir an taighde
margaíochta atá déanta ag na daltaí
seo, nár chuala go leor daoine óga trácht ar
an fháinne ariamh roimhe.
Ar dtús, labhraíonn Lynette le Ciarán Ó
Rodaigh, múinteoir gnó sa choláiste, atá
ag tabhairt lámh cuidithe do na daltaí leis an tionscadal
uaillmhianach seo. Agus tá barúlacha láidre
ag duine de dhaltaí an tionscnaimh, Katie Ní Mhathúna,
ina leith fosta.
Fifth-year students from Gaelcholáiste Reachrann in Donaghmede
in Dublin have started a mini-company to promote the new "Béal
na nGael" badge they have designed. The aim of the badge is
to let the world know that the user is both willing and able to
speak Irish and the students say that what they are promoting is
"a practical product to stimulate more peer-to-peer communication
through Irish."
The badge won't threaten the place of the fáinne, they say,
because their target market is an age group which is not wearing
the fáinne and which, their market research suggests, is
in many cases not even aware that the fáinne exists. They
hope this target market will latch on to the badge and wear it as
an invitation to others to speak to them in Irish.
Representing these young entrepeneurs is Katie Ní Mhathúna,
but first we hear from Ciarán Ó Rodaigh, business
teacher at the school, who is giving the students a helping hand
with this ambitious project.
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