Children In Need 2007

The BBC's The One Show and Fonebak are teaming up this year to raise funds for BBC Children in Need and encourage recycling.

Dominic Littlewood launched the campaign on The One Show on Monday, 1st October, after a visit to one of Fonebak's recycling depots with Pudsey, and encouraged viewers to send their old mobile phones to FREEPOST Fonebak.

A grand total of £5.00 will be donated to BBC Children in Need for every reusable mobile phone received, and the rest will be sent for recycling to ensure that nothing ends up in landfill.

90m mobile phones are gathering dust

Last year, Fonebak raised over £320,000 for BBC Children in Need through the distribution of recycling envelopes throughout the UK and we hope to top this contribution in 2007 by raising the profile of this fundraising initiative on The One Show.

With over 18,000,000 mobile phones replaced every year and an estimated 90,000,000 gathering dust in desks and drawers around the UK, there is a potential to raise lots of money for disadvantaged children in the UK.

Millions of households across the country will receive a bright red or blue Freepost envelope with Pudsey on the front.

The envelopes will be inserted into local newspapers, magazines, not to mention the BBC Children in Need fundraising pack.

So dig out your old phone - and help Pudsey ring in the change!