David is the Managing Editor of BBC Coventry and Warwickshire. He started his career in broadcasting as a presenter at GWR in Bristol when he was 18, before working his way up the 'radio ladder' to manage Radio Northampton.
He has some tips which may help you to apply for a job in radio and below there's essential qualities you will need to be a local radio presenter.
How should you prepare a demo?
The most important thing is not to write a script … ultimately what you've got to achieve is a really great link.
For those keen to get into radio what advice can you give?
Try and get your foot under the door, make a bit of a pest of yourself.
Q. What are the qualities needed?
If you are keen on becoming a presenter then it is worth bearing in mind that stations are looking for people who are passionate and knowledgeable about the local area, have a great rapport with people, love hearing their stories and have a genuine enthusiasm for music.
You will need to be interested in people and have the ability to turn local news and events into great conversation.
Getting into radio
In the above answer one of David's pieces of advice is to try and get some experience working in hospital radio. The national charity which promotes and supports over 250 stations is the Hospital Broadcasting Association. It has plenty of information and you can search to find the nearest radio station to where you live.
You can also get advice, suggestions, hints and tips from people who work in different aspects of the industry from The Radio Academy.
If you are in further education or about to be then there might be a student radio station at your college or university. You can check on the Student Radio Association website.