Airline releases new Hobbit-inspired safety video
24 October 2014 Last updated at 16:07 BST
If you've ever travelled anywhere by aeroplane, you'll know about the safety demonstration given by hosts before take off.
But do you ever really listen? Often people ignore the important safety messages.
An air company in New Zealand has come up with an unusual way to catch passengers attention.
Using famous faces from the Hobbit they've made a funny video with a serious message.
Take a look at this!