Man reaches for dropped iPhone
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First buyer in Perth drops iPhone 6 during TV interview

20 September 2014 Last updated at 08:00 BST

Jack Cooksey became the first person to buy the new iPhone 6 in Perth, Australia, after queuing overnight - only to drop it as he was interviewed by Channel 9 News.

There were cries of shock from the crowd as his new gadget landed on the ground.

"All good," said Jack before rubbing the screen; "I think it's okay," added reporter Liza Fernandez.

That's definitely not the best way to test how strong your screen is.