Is 1D make-up a step too far?
1 August 2013 Last updated at 17:06 BST
One Direction have been criticised for launching their own range of make-up.
The heartthrobs once sang "don't need make-up to cover up" but have since revealed their own beauty products.
Educational psychologist Teresa Bliss, who helps children with their behaviour and learning, thinks it's a step too far.