The Weeknd won't work with H&M after 'racist' advert

Composite image of The Weeknd and a screengrab from the H&M website

The Weeknd says he won't work with H&M again after controversy over one of its recent adverts.

The clothing retailer has apologised after being called "racist" on social media for showing a black child modelling a hoodie that says "coolest monkey in the jungle."

The Weeknd says the advert made him feel "shocked and embarrassed."

The singer has previously sold merchandise through H&M and modelled for the company.

H&M said: "We're deeply sorry that the picture was taken, and we also regret the actual print.

"Therefore, we've not only removed the image from our channels, but also the garment from our offering."

Celebrities including Diddy and Romelu Lukaku have responded to the controversy by superimposing new slogans on the photo of the hoodie.

Screengrab of H&M's website showing a child wearing the hoodie with 'coolest monkey in the jungle'on it

Rapper and producer Diddy posted a photo on social media, replacing the slogan with "coolest king in the world".

Manchester United footballer Romelu Lukaku posted a photo with the phrase "black is beautiful".

American basketball player LeBron James replaced the slogan with a crown, writing: "King of the world".

Others on social media also joined the debate.

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