People are saying Taylor Swift's single, Look What You Made Me Do, is about Kanye West

Taylor Swift

Fans think Taylor Swift's new single, Look What You Made Me Do, is about Kanye West.

The track is the first from the singer's sixth studio album, Reputation, and comes after a week-long social media blackout where she removed all her previous posts.

On it she declares that the old Taylor is "dead".

But people on social media are saying she's obviously criticising US rapper Kanye West.

Using a phone effect on the track, she says: "The old Taylor can't come to the phone right now. Why? 'Cause she's dead."

Look What You Made Me Do is obviously having a pop at someone - but who?

Is it Katy Perry or Kanye West?

"I don't like your little games/I don't like your tilted stage," Taylor sings.

"The role you made me play: of the fool/No, I don't like you."

Kanye famously used a tilted stage on his recent Saint Pablo tour.

And let's go back to the phone effect. Remember that phone conversation where Taylor apparently approved a lyric Kanye put on his track Famous?

Yeah, well maybe this was Taylor getting her own back at Kanye - and Kim - for filming it.

It's believed that Bad Blood was written about Katy Perry, although Taylor Swift has never confirmed it.

So has this feud continued? Is Look What You Made Me Do aimed at Katy?

Katy's latest single Swish Swish, in which she teamed up with Nicki Minaj, is rumoured to be about Taylor Swift.

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Katy Perry is due to perform at the VMAs this weekend, but the question is - will Taylor be there too?

Within an hour of its release the video had already racked up almost 500,000 views on Vevo.

And clearly she has no problem with Spotify any more because it went straight on the streaming service.

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The single also has an unlikely credit on there, because it contains a melody used on Right Said Fred's I'm Too Sexy.

The 90s trio thanked Swifty on Twitter on Friday morning.

Reputation is Taylor's sixth studio album.

It's exactly three years since her fifth studio album 1989. And fans are loving this single.

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