Nintendo developing movies based on its iconic games like Super Mario Bros
Move over the Marvel Comics Universe, because Mario (and friends) are coming for your crown.
Nintendo is planning to break into movies in a big way, Nintendo CEO and president Tatsumi Kimishima has revealed.
This could mean big screen adventures for Mario, Zelda, Star Fox and many more iconic video game franchises.
Kimishima has also revealed his hopes that Nintendo will produce all future film projects.
"We want to do as much as we can by ourselves," he tells Japan's The Asahi Shimbun.
"We'd like to use IP that is popular with everyone.
"I can't say, 'It'll be Mario' - just that we'll do things that people will be familiar with."
He also says that he hopes the company will launch the film projects within the next five years and that they're likely to be either 3D animation or anime.
He insists Nintendo will not be venturing into live action movies and says there were put off by the failure of Super Mario Bros in 1993.
Nintendo enjoyed more success with its animated Pokemon movies.
Pokemon: The First Movies had poor reviews in 1998, but was a number one film across the world, grossing $163m (£113m) globally.
There have been a total of 20 Pokemon movies, all of which were produced by Japan's Oriental Light And Magic studios.
Comic book companies Marvel and DC have experienced huge success with their film productions.
In April, toy company Hasbro announced plans to bring its 1980s lines, such as Visionaries, M.A.S.K. and GI Joe, together on the big screen in a shared cinematic universe.
Find us on Instagram at BBCNewsbeat and follow us on Snapchat, search for bbc_newsbeat