Miley Cyrus starts online transgender #instapride campaign
It's fair to say Miley Cyrus has a fairly decent presence on social media.
OK - that's putting it mildly. With more than 22m followers on Instagram, and almost 20m on Twitter, she's on a lot of people's feeds.
So her online campaign for "gender non-conforming" people is certainly going to get a lot of attention.
It's a collaboration between her non-profit organisation Happy Hippie, which helps LGBT people, and Instagram, where the 22-year-old announced it.
The campaign will involve hearing from transgender people, as well as those who support them in their lives, and uses the hashtag #instapride.
The singer told Time Magazine that she doesn't like the labels boy, girl, or even gender-fluid.
"I'm just equal," she says. "I'm just even.
"It has nothing to do with any parts of me or how I dress or how I look. It's literally just how I feel.
"People try to make everyone something. You can just be whatever you want to be."