The curse of Blade Runner's adverts

Harrison Ford

Harrison Ford's a busy man these days.

Hot on the heels of reprising the part of Han Solo in Star Wars: Episode VII, the 72-year-old will play Rick Deckard again in a Blade Runner sequel.

It'll start filming next year and will also see original director Ridley Scott serve as an executive producer.

Blade Runner was filmed in 1982, but set in the futuristic world of 2019. The sequel will take place several decades after the events at the end of the original film.

The film was adapted from the Philip K. Dick book Do Androids Dream of Electric Sheep and sees Ford's character Rick Deckard hunting down genetically engineered robots, known as replicants, in a futuristic Los Angeles.

JJ Abrams and Harrison Ford
Image caption Ford's back as Han Solo

Blade Runner was visually stunning with huge, brilliantly-lit billboard adverts dominating the city's skyline.

It 's been claimed that companies which featured in the adverts were somehow cursed because many either folded or disappeared after featuring in the film.

So how true is "The Commercial Curse of Blade Runner"?

Gone forever

Pan Am - Pan American World Airways, more commonly known as Pan Am, was one of the world's biggest airlines in 1982 when Blade Runner was released.

Fast forward nine years to December 1991 and Pan Am goes bust.

Following the first Gulf War in 1990, high oil prices pushed it over the edge.

Atari - The video game company had 70% of the US market when Blade Runner was released but went into decline in the late 1980s as other big firms entered the market.

By the 1990s it had all but disappeared and the Atari that exists today is a completely different firm.

The name means "to hit the target" in Japanese.

Atari
Image caption This looks like fun, doesn't it?

With us - but in a different form

RCA - Electronics company RCA had been going since the late 1920s, but was bought by General Electric in 1986 and dismantled.

However, the trademark is now used by Sony Music Entertainment and has gone on to become a big player in the record industry signing artists such as Kelly Clarkson, Christina Aguilera and the Foo Fighters.

Bell Phones - The Bell System monopoly was broken up in the same year as Blade Runner was released.

All the remaining regional Bell operating companies then changed their names and merged with each other and other companies to form AT&T, which is still running today.

RCA
Image caption RCA made high-tech colour TVs... a long time ago

Still with us

Coca-Cola - Arguably the most famous company advertising in the film was Coca-Cola and as we know - they're definitely still with us.

However, shortly after the film the firm launched "New Coke", which was a disaster for the company.

The drink was quickly reverted to its original recipe and was rebranded as Coca-Cola Classic.

Tsingtao beer - In the film Harrison Ford's character buys a bottle of Tsingtao beer from a street vendor.

At the time it wasn't a well known product around the world, but has gone on to be successful and is sold in more than 60 countries around the world.

It's been in production in China since 1903 and first introduced into the US in 1972.

Cuisinart - Think food processors and you probably think Cuisinart.

Although the company filed for bankruptcy eight years after Blade Runner hit screens, it went on to become one of the best known companies in kitchen gadgets.

Today it makes blenders, espresso makers, kettles, sandwich makers, scales, slow cookers - you get the idea.

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