Ibiza Rocks Group pulls out of Magaluf after five years
The Ibiza Rocks group has announced it is pulling out of Magaluf after this holiday season.
Mallorca Rocks is the sister event to Ibiza Rocks and has been running for the past five years.
They said in a statement: "Our strategic agenda has changed and the time is right for us to move on."
The group added that it was proud of what it had achieved in Magaluf but it now needed to concentrate on expansion elsewhere.
It comes as the Mallorcan resort finds itself caught up in tabloid stories of Brits behaving badly abroad.
Recently, an explicit video of an 18-year-old British woman carrying out sex acts in a bar in Magaluf went viral online.
Authorities in Mallorca are now trying to crack down on organised bar crawls.
Andy McKay, the founder and CEO of the Ibiza Rocks Group, said: "We are really proud of what we have brought to the Mallorcan resort of Magaluf but we are pulling out of the resort in September.
"We will concentrate on building our Ibizan infrastructure and our global expansion plan.
"This is the right movement at the right moment for the Ibiza Rocks brand."
Mallorca Rocks Hotel, events and retail stores will be open as normal until the end of the season, after which all trading activity will cease.
Haim opened both Ibiza Rocks and Mallorca Rocks this year.
Rudimental, Bastille and Clean Bandit are all still to play on both islands.