Apprentice delayed by Brazil football World Cup 2014

29/10/13

The Apprentice boardroom

The next series of The Apprentice will be delayed to make way for the BBC's coverage of the World Cup in Brazil.

Lord Sugar confirmed the news on Twitter. He said: "It won't be on until Autumn of 2014 to avoid the World Cup."

He also reaffirmed that the Junior Apprentice had been put on hold indefinitely saying the decision wasn't down to him and "you best ask the BBC".

The Apprentice, which will be returning for its 10th series, has been delayed in the past for elections.

In 2010 the programme was aired in October, after the general election, to avoid any question of BBC impartiality because of Lord Sugar's involvement with the Labour party.

The iconic Christ the Redeemer statue in Rio with the Maracana below

Last month Lord Sugar lost a bid to recover costs from Stella English, the winner of The Apprentice in 2010, after she lost a constructive dismissal claim against him.

The BBC is planning extensive coverage of the football World Cup in 2014, having signed a deal to share rights with ITV in 2005.

Because of the time difference between Brazil and the UK, the games will be on television in the evenings with kick-offs expected at 5pm, 9pm and 11pm British Summer Time.

Brazil will open the tournament in Sao Paulo on 12 June and the group stages run until 26 June.

The World Cup final will be in Rio de Janeiro on Sunday 13 July.

England was the only home nation to qualify for the 2014 World Cup.

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