Snapchat used to promote Geordie Shore's new series


Geordie Shore

MTV is using the picture-sharing app Snapchat to promote the new series of Geordie Shore.

Fans are being sent exclusive picture and videos from a Geordie Shore Snapchat account, in what MTV claims is a first for British TV.

Snapchat launched in 2011 and allows users to send and receive images which 'self-destruct' after a few seconds.

The app has been criticised over claims that deleted data can be recovered.

Jo Bacon, MTV UK vice-president of marketing, creative and publicity, said: "Providing even more exclusive and irreverent content to our fans gives them immediate access to all the need-to-know series information.

"[It] allows us to tease storylines and more interestingly, use the platform as a means of driving real time tune-in reminders in a period where TV viewing habits are ever-changing."

Snapchat logo

Snapchat users around the world send around 200 million images a day and the firm recently raised £39 million in new funding.

Developers are thought to be considering in-app purchases as a way of making money.

In May the company admitted that deleted data could sometimes be recovered from Android devices after a US firm retrieved pictures using forensic software.

It is also possible to save a photo by taking a snapshot of the screen before it disappears.

The sixth series of Geordie Shore starts on MTV on 9 July.

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