Fashion trends predicted by industry experts for 2012

29/12/11

While the Christmas sales clear winter stock in shops, others are waiting to fill the racks with the new looks for 2012.

Fashion industry experts reveal what will be on the high street in the spring and summer.

Hawaii - Chloe Richardson, fashion stylist and blogger

Chloe styled Jessie J for her Do It Like A Dude video and has worked with Tinie Tempah, Adele, Labrinth and Tinchy Stryder.

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Image caption The Hawaiian influence uses bright, bold colours

Chloe says a definite high street trend for the spring and summer of 2012 are bright, Hawaiian florals and prints.

She says it's a far cry from the nerdy, embarrassing dad image of old.

"People are likely to have it on T-shirts rather than on traditional 50s shirts."

And as a unisex look, everything from skirts to shirts to jackets all touched on this trend on the designer catwalks.

There are celebrities already wearing it Chloe says, "Kanye [West] & Kid Cuddie - the guys that are really into clothes."

Eliza Doolittle and Nicole Roberts might be ambassadors too, Chloe reckons.

She also thinks we'll see the Hawaiian trend in other places.

"You'll probably get girls putting it on their nails and maybe in linings of jackets."

Sporty Lux - Moriamo Oshodi, womenswear head of buying at Asos

Moriamo's task is working with the in-house design team and purchasing the fashions that her customers are sure to buy.

For 2012, Moriamo says she's hedging her bets on the Sporty Lux trend.

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Image caption The Sporty Lux trend uses lavish fabrics like silks and metallics

From causal to smart wear, this takes sportswear styles and replaces the jersey sweats with luxury fabrics.

"It's a lot more tailored and slightly more refined with woven fabric, metallics and silks."

Moriamo says tailored, track-style, bottoms with heels, luxurious hoodies, the racer vest and different version of the trainer will all be key pieces.

"There might be a wedge version, there might be a deep, flat thick platform - they're calling it the flatform."

Moriamo says the Sporty Lux look won't always be obvious.

"There will be a lot of details like aertex, zip fronts and bonded fabrics being interpreted in all ways."

1960s: Angela Buttolph, editor at Grazia Daily

Angela Buttolph says her job is to ensure people get the latest in fashion news, trends on the catwalk, red carpet and the street for the online version of Grazia.

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Image caption You'll see the 60s trend influencing styles, cuts and fabric prints

She reckons the 60s will once again make an appearance on the high street.

But what's so different about the 60s trend in 2012? Angela says it's the way we wear it.

Take the miniskirt, according to Angela it's making a comeback in 2012.

"We'll see sweet little flat shoes worn with a miniskirt, which is a new silhouette.

"It's a little bit Alexa Chung and a little bit Victoria Beckham."

Alongside the miniskirt, Angela reckons the shift dress will be something that people buy.

Angela says it won't just be flats in this season. "Aside from the flat shoes, I think we're going to see lots of pointy stiletto heels. I guess it's quite a Pan Am look overall."

Hair, make-up and accessories will have a 60s influence too.

Amy Winehouse back-combed hair and liquid eye-liner will be complimented with ladylike, bowling handbags.

"The big, big colour is going to be bright orange," says Angela.

"It [orange] can be quite flattering on lots of skin tones."

Retro Future: Dawn CL Pedersen, editor-in-chief at Trendzine

Dawn CL Pedersen works in fashion forecasting supplying clients like designers, manufacturers and retailers.

She says the retro future trend will be a big feature on the high street in 2012.

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Image caption The 20s flapper dress is a strong theme for the Retro Future trend

Retro Future combines 50s structured tailoring, 40s raised shoulder lines and the 20s evening look to create a modern style for 2012.

"Fashion works in cycles so we're always looking back. But it's never literal," says Dawn.

"So a shaped jacket with a peplum that's hanging on the rail in stores, starts off with 50s inspiration."

With Retro Future, we could see subtle shoulder pads in dresses, peplums on tops, pencil skirts and structured jackets in stores.

Another strong theme is the flapper dress made popular by TV dramas Downtown Abbey and Boardwalk Empire.

"It's a straight, sheath, shift dress with something decorative."

Dawn says this trend has a very feminine look: "It's delicate pinks, pale greens and blues.

"But you can add leather accessories or a purse-style bag with studs to give the look a bit of an edge."

There isn't a right or wrong to fashion forecasting because her clients adapt the information.

"Between the information I supply and the knowledge of their [clients] own market, there's not many mistakes going on."