Erotica forced to change Strictly Come Dancing theme

11/10/11

Erotica show

Organisers of the adult lifestyle show Erotica have changed plans to give the event a Strictly Come Dancing theme after the BBC threatened legal action.

The show had been billed Strictly Erotica by organisers.

Leaflets also featured two former dancers from Strictly Come Dancing, Hanna Haarala and Andrew Cuerden, posing under a glitter ball.

Spokesman Dan Kirkby said: "We are now changing the name but our plans to make it a dance-themed show will continue."

We believe that the association of our well-established family programme with such an event is clearly damaging
BBC statement

Professional dancers Haarala and Cuerden, who appeared in the third series of BBC One's Strictly Come Dancing, are taking part in the event.

A BBC spokesman previously said: "The BBC takes the protection of its brands extremely seriously and we believe that the association of our well-established family programme with such an event is clearly damaging.

"We have written to the organisers of the event in question asking that they remove any reference to Strictly Come Dancing and the use of the glitter ball motif which is a well-established part of the show's brand."

The three-day adult event takes place in November at London's Olympia.