New urban talent festival is launched in London
Marina and the Diamonds and recent Sound Of 2010 winner Ellie Goulding are among the acts confirmed for next month's inaugural Next Big Thing festival.
Paloma Faith, Rox, Young Guns, You Me At Six and Alex Gardner will all the play the event, held in a host of venues across London, taking place between 5-14 February.
They join artists already confirmed including Little Comets, Hadouken! And Mystery Jets and tickets are on sale.
It is the first foray into the festival world by music retailer HMV who are organising the event alongside live music partner MAMA.