Skrillex releases surprise new album via Alien Ride app
- 11 March 2014
- From the section Music
Skrillex has released a surprise new album called Recess via an app for smartphones and tablets.
Users initially downloaded what appeared to be a traditional, arcade-style space game named Alien Ride.
Starting on Monday evening, a new song unlocked itself every 30 minutes until the entire 11-track album was available to stream.
The app was released as the dance music producer also announced an upcoming US tour.
Tim Smith, Skrillex's manager, told Rolling Stone magazine that the inspiration for the app originally came from Nine Inch Nails' 2007 album Year Zero.
That release saw Trent Reznor post clues online and drop thumb drives in random places around the world.
"We were thinking of doing a sort of Easter egg thing," said Smith
"But [Skrillex] is more direct than that. I didn't want to confuse people or put them on a scavenger hunt."
Skrillex told Rolling Stone: "We'll probably make less money doing it this way. It's more about the fans."
Recess is not officially released until 18 March.
However, it is available to stream on First Play on iTunes.
Last year Beyonce surprised her fans when she released her fifth album exclusively on iTunes overnight.
She unveiled 14 new songs and 17 videos without the usual build-up of radio play, marketing and magazine interviews.
It went on to break iTunes sales records, with 828,773 copies of the self-titled album being purchased in three days.
Chance the Rapper, Ragga Twins and Niki & The Dove have all collaborated with Skrillex on Recess.
The Grammy Award-winner previously gave away an EP, My Name is Skrillex, free on his MySpace page in 2010.
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