X Factor winner James Arthur gave Newsbeat a behind the scenes look on set of his debut music video.
The 25-year-old's first original single, You're Nobody Till Somebody Loves You, made its radio premiere on 9 September.
James Arthur's debut album is due out in November.
The singer believes Simon Cowell hadn't seen much of the show and that he thought the X Factor boss was 'surprised' by what a good singer he was.
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