Selling 'virtual fans' to stars
18 March 2013 Last updated at 05:54 GMT
As part of a Newsbeat investigation, we've been speaking to the boss of a company which helps people increase their popularity online.
Martin V is based in Ottawa in Canada and runs a firm where people can buy tens of thousands of YouTube views and comments for less than £100.
He says several well known artists have come to him for help and that there's no "moral" problem with using his service.