~RS~q~RS~~RS~z~RS~51~RS~)
Ad starring Keira Knightley is banned from kids' TV
Page last updated at 06:49 GMT, Wednesday, 13 February 2013
- E-mail this to a friend [an error occurred while processing this directive]
Chanel said the character Keira Knightley played was not 'overtly sexual'
A perfume advert featuring Keira Knightley has been banned during children's television programming because it is seen as too sexually suggestive.
The Advertising Standards Authority ruled that Chanel's Coco Mademoiselle ad was unsuitable for young children.
The watchdog investigated after a complaint from a viewer who saw it in the day time during the film Ice Age 2.
Chanel said a degree of sexual charge was common in perfume ads.
The company also argued Keira Knightley's character in it was playful and sensual but not overtly sexual.
'Inappropriately scheduled'The advertisement shows the actress being photographed on a bed, with the photographer unzipping her clothes.
She is then shown dressed only in a bed sheet and crawling towards him before lying back.
A spokesperson for the Advertising Standards Authority said they decided it was suitable for older children.
"We therefore concluded that the ad was inappropriately scheduled and an ex-kids restriction should have been applied to prevent the ad from being broadcast in or around children's programming," they said.
The watchdog ruled it must not be broadcast again in its current form in or around programmes of particular appeal to children.
- E-mail this to a friend [an error occurred while processing this directive]
Print Sponsor
On Newsbeat today
Top stories
-
Rescue effort continues in Oklahoma
Rescuers in the US state of Oklahoma say they've almost completed the search for survivors after a tornado hit.
-
The X Factor reveal judges for 2013
It is confirmed that Sharon Osbourne will return as a judge in 2013.
-
Watch Chelsea star Binky's Bafta joy
Made in Chelsea star Alexandra 'Binky' Felstead shares her joy after the show won a television BAFTA.
-
Facebook violent content review will not be rushed
Facebook tells Newsbeat it will not rush a review of violent content after beheading videos were removed from the site.
-
Dancing on Ice to be axed next year
After eight years the ice skating TV show is coming to an end finishing with one final series in 2014.
-
Naughty Boy to release debut album
Naughty Boy is stepping out of the shadows in his role as a producer to release his debut album.
See also
-
Karl Lagerfeld: The hired gun
28 December 12Business
-
Klaxons guitar lessons for Keira
04 September 12Entertainment
-
Keira engaged to Klaxons James
25 May 12Entertainment
-
'Gay cure' group's advert banned
13 April 12London
-
American Apparel nude ads banned
04 April 12Business
Most popular stories now
shared
-
SAP in autism recruitment drive
-
'Mr Blobby' house painted in prank
-
Bowie bassist Bolder dies aged 62
-
Wayne Rooney's baby and The K effect
-
Is a paperless library still a library?
read
-
Why the war between drivers and cyclists?
-
Man charged over Hyde Park bombings
-
Mayor drives car into Tesco store
-
'Mr Blobby' house painted in prank
-
Child killer anonymity bid refused
-
Cregan admits father and son murders
-
Wayne Rooney's baby and The K effect
-
Is Fussball coming home?
-
Fifty-five beaches meet new rules
-
US rescuers comb tornado-hit area
