Media playback is unsupported on your device

Jessie J's music video director: Millions watch my films

31 January 2013 Last updated at 06:37 GMT

London-based film-maker Emil Nava has made some of the most popular music videos of the last few years.

The films he's made with artists like Ed Sheeran, Paloma Faith, Example, Rita Ora and Jessie J have been watched millions of times online.

Nava's currently working on a project which will see young music fans "remake" some of their favourite music videos to be shown during the ad breaks at this year's MasterCard Brits on 20 February.

He was speaking to Newsbeat's music reporter Greg Cochrane.

Follow @BBCNewsbeat on Twitter