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On Air, On Sale release model is 'dead already'

12 October 2011 Last updated at 15:43 BST

One of the UK's biggest record companies, Sony, has said a shake-up to the way their acts release new tracks "does not work".

In January the label, along with Universal, launched a new strategy for releasing music called On Air On Sale.

It meant tracks could be bought as soon as they were played by radio stations and was introduced to help combat piracy.

BBC Radio 1's music reporter Greg Cochrane spoke to Jessie J, Chipmunk and industry representatives.