Jersey Shore causes 'damage' to Abercrombie and Fitch

  • 18 August 2011
  • From the section Music
Mike 'The Situation' Sorrentino
Abercrombie and Fitch wants the Jersey Shore cast to stop wearing its clothes

Abercrombie and Fitch is offering to pay Mike 'The Situation' Sorrentino and his fellow Jersey Shore cast members to stop wearing the brand on the show.

The clothing company believes any connection to the cast of the American reality show could cause "significant damage" to its "aspirational" image.

Abercrombie and Fitch says it has offered a "substantial payment" so that they will wear other brands.

The fourth series of Jersey Shore was filmed in Florence, Italy.

Abercrombie and Fitch meanwhile announced an increase in sales but warned that it was entering a period of greater uncertainty in a difficult market.