Rockers AC/DC launch own label Australian wine range
- 16 August 2011
- From the section Music
Australian rock band AC/DC are joining a growing list of celebrities by launching their own range of wine.
Kiss, Iron Maiden and Whitesnake have all brought out their own brand wines as has pop star Madonna.
AC/DC are selling varieties named after some of their biggest hits, including Highway to Hell cabernet sauvignon and Hells Bells sauvignon blanc.
The group have teamed up with Australian winemaker Warburn Estate for the release of AC/DC The Wine.
From Paris Hilton's perfume, JLS condoms to a Kiss coffin, celebrities have spotted the marketing potential in associating their name and image with all manner of products.
The four different bottles will be sold in stores across Australia.
"We wanted to make sure that AC/DC's home fan base could have easy access to their rock icons' wines," said Steve Donohue, general manager of buying for the Woolworths Liquor Group.