The BBC Two show Revealed has been looking into why so many young people in the UK feel it's important to have a tan.
Presenters Adina Campbell and Jonathan Blake have been speaking to teenagers who go to extreme lengths to look darker.
Seventeen-year-old hairdresser Jade Hall is addicted to fake tan and spends £70 a month on tanning products.
Jude Hoare, who's 14, suffered severe burns after her first sunbed session.
However, ex-beauty queen Amy Hills was diagnosed with skin cancer earlier this year after excessive sunbed use in her teens.
Watch 'Revealed... Loving the tan?' on BBC Two at 1.55pm, on Saturday 21 August.
(01.57) minutes long