CES: LG's new television that bends before your eyes
7 January 2014 Last updated at 21:45 GMT
The electrical goods manufacturer LG is showcasing a prototype television that has the functionality to bend from flat to curved.
A remote control activates the 77 inch flexible screen, which when curved, the firm claims, enhances the viewing experience.
The television is being demonstrated at the Consumer Electronics Show in Las Vegas.
Richard Taylor reports.