Would you pay for a snuggle?
22 March 2013 Last updated at 10:24 GMT
Would you pay £40 for an hour long snuggle with a stranger?
That's the novel idea behind The Snuggery, located in a cosy suburb on the shores of Lake Ontario in the United States.
Its owner says Americans have been starved of cuddles for too long and she wants to put it right. So is a queue forming outside her door?
The BBC's New York correspondent Matt Wells went to find out.
First broadcast on BBC Radio 4's Today programme on Friday 22 March 2013.