US 2012: Mothers key to Colorado result
22 October 2012 Last updated at 19:07 BST
As the US presidential election campaign enters its final two weeks, Barack Obama and Mitt Romney's teams are fighting to gain the votes of the "Walmart Moms".
Women with busy lives and tight budgets, Walmart Moms tend not to decide who to vote for until very late in the campaign.
In the swing state of Colorado, where women voters outnumber men by 100,000, they could be crucial in deciding the outcome of the election.
Steve Kingstone reports from Denver, Colorado.