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Is beer damaging 'brand Bond'?

22 October 2012 Last updated at 09:34 BST

One would normally expect to find James Bond sipping champagne or vodka martinis, but in his latest adventure 007 is seen drinking beer.

Product placement is becoming increasingly common in the film industry, but some fans have voiced fears that the spy's latest choice of tipple is damaging 'brand Bond'.

Tom Brook reports.