Is beer damaging 'brand Bond'?


One would normally expect to find James Bond sipping champagne or vodka martinis, but in his latest adventure 007 is seen drinking beer.

Product placement is becoming increasingly common in the film industry, but some fans have voiced fears that the spy's latest choice of tipple is damaging 'brand Bond'.

Tom Brook reports.

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.