India cap on text messages to deter tele-marketers

India mobile phone user The use of mobile telephones has increased greatly in India

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The telecoms regulator in India has put a cap on the number of text messages which can be sent from a mobile phone.

Under the new rules, no-one will be able to send more than 100 texts in a day, officials say.

The ruling is expected to be a big relief for millions of mobile phone users who have to deal with dozens of unsolicited text messages every day.

India has made several attempts in the past to rein in tele-marketing firms who bombard mobile phone users.

A BBC correspondent in Delhi says all the earlier attempts to deal with unwanted commercial messages and calls have been unsuccessful.

Subscribers can currently register their numbers with a "national do not call" list by sending a message to 1909.

In December, India announced plans to impose heavier fines on tele-marketing firms who called or sent text messages to those registered on a "national do not call" list.

The Telecom Regulatory Authority of India (Trai) also barred commercial calls or messages between 9pm and 9am.

But the messages continue to be received late at night, sometimes even at 3am, our correspondent adds.

Many people have complained that they feel harassed by calls and text messages from tele-marketers trying to sell everything from credit cards to real estate to "slim sauna belts for weight loss".

Trai officials say the number of unsolicited commercial calls have come down drastically since the "do not call" registry was launched in 2007, but the number of text messages went up exponentially.

The daily cap of 100 messages per phone is expected to deal with the problem, they say.

India has the fastest growing mobile phone market in the world, with more than 700 million subscribers.


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  • rate this

    Comment number 41.

    Ok loving the idea of limiting the amount of texts to 100. Maybe increase it slightly to say 150 for those insane hardcore users, but would certainly stop the amount of stupid texts you get!!

  • rate this

    Comment number 24.

    Does the limit also apply to ordinary users? Does it mean I can't sent more than 100 texts even to my friends and family?

    If that is the case, it's typical of the Indian government to introduce another moronic policy. Why not have telemarketers register before they send out texts? Then have a limit put on them.

  • rate this

    Comment number 2.

    I know how distracting and irritating these tele marketing messages are and they come in dozens every day. But I also get important messages reminding me of my insurance pollicy renewal date, updates on my banking and credit card transactions. I dont want to lose these important updates. Students who extensively use text messages are going to be disappointed.


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