Designer Assa Ashuach
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Why a designer wants people to 'hack' his products

19 April 2013 Last updated at 14:43 BST

"Hacking" has become a little-known, but fast-developing trend in the design world, involving online design communities interacting to reinvent and create new objects.

In the second part of his report, The Culture Show's Tom Dyckhoff's speaks to designer Assa Ashuach who is encouraging customers to personal his designs, before the product has been made.

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