Why a designer wants people to 'hack' his products

Help

"Hacking" has become a little-known, but fast-developing trend in the design world, involving online design communities interacting to reinvent and create new objects.

In the second part of his report, The Culture Show's Tom Dyckhoff's speaks to designer Assa Ashuach who is encouraging customers to personal his designs, before the product has been made.

You can watch The Culture Show on BBC World News. Please check our schedules for times and dates.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.