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Electric cars: Will they take off in Middle East?

27 October 2012 Last updated at 11:06 BST

With cheap petrol and a penchant for fast wheels, electric cars are yet to really take off in the Gulf.

This week though sees the launch of a new luxury eco-friendly car in the region marketed as something more akin to an Aston Martin, than a Toyota Prius.

But when money is no object, will people chose eco-friendly over a Ferrari?

Jonathan Frewin reports.