Electric cars: Will they take off in Middle East?


With cheap petrol and a penchant for fast wheels, electric cars are yet to really take off in the Gulf.

This week though sees the launch of a new luxury eco-friendly car in the region marketed as something more akin to an Aston Martin, than a Toyota Prius.

But when money is no object, will people chose eco-friendly over a Ferrari?

Jonathan Frewin reports.

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.