Electric cars: Will they take off in Middle East?
27 October 2012 Last updated at 11:06 BST
With cheap petrol and a penchant for fast wheels, electric cars are yet to really take off in the Gulf.
This week though sees the launch of a new luxury eco-friendly car in the region marketed as something more akin to an Aston Martin, than a Toyota Prius.
But when money is no object, will people chose eco-friendly over a Ferrari?
Jonathan Frewin reports.