Beirut's beauty parlour for young girls
28 September 2011 Last updated at 07:01 BST
From its stylish night clubs to its status as a destination for cosmetic surgery, Beirut, the capital of Lebanon, has long been popular with the image-conscious.
But in recent years the number of beauty parlours specifically for young girls has risen.
One such business is Chez Lulu, which offers make-up and hairstyling for girls aged four years and up.
When it opened, the business attracted criticism from parents who said the treatments were unsuitable for children.
BBC News spoke to worker Stephanie Ghafari and five-year-old Malak Mohammad.