Brazil's national tipple hoping for World Cup boost
13 September 2013 Last updated at 16:16 BST
Brazilian producers are hoping to take advantage of next year's football World Cup to increase exports of cachaca, the liquor used to make the famous cocktail, caipirinhas.
At the moment less than two percent of Brazil's cachaca production is sold abroad, with exports amounting to only $15m a year.
Mauricio Moraes reports from Sao Paulo.