Brazil supermarkets 'to avoid Amazon meat'

 
Forest clearance in Sao Felix Do Xingu in Para, Brazil Farmers use fire to clear land for cattle, destroying huge swathes of rainforest in the Amazon region.

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The main group representing supermarkets in Brazil says it will no longer sell meat from cattle raised in the rainforest.

The Brazilian Association of Supermarkets, which has 2,800 members, hopes the deal will cut down on the illegal use of rainforest for pasture.

Deforestation in the Amazon has slowed over the past years but invasion of public land continues to be a problem.

Huge swathes have been turned into land for pasture and soy plantations.

The Brazilian Association of Supermarkets (Abras) signed the agreement with the Federal Public Prosecutor's office in the capital, Brasilia.

'More transparent'

Public Prosecutor Daniel Cesar Azeredo Avelino said consumers would benefit from the deal.

"The agreement foresees a series of specific actions to inform the consumer about the origin of the meat both through the internet and at the supermarkets," he said.

Mr Avelino said a more transparent labelling system would also make it easier for consumers to avoid buying meat from the Amazon and make it harder for shops to sell items from producers who flouted the law.

He said he would now work towards reaching a similar deal with smaller shops.

Under the deal, supermarkets have promised to reject meat from areas of the Amazon where illegal activities take place, such as illegal logging and invasion of public land, Mr Avelino said.

There is currently no deadline for the implementation of the measures, but Mr Avelino said they would be adopted "soon".

According to the pressure group Greenpeace, expansion of the cattle industry in the Amazon is the single biggest cause of deforestation in the region.

 

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  • rate this
    +11

    Comment number 4.

    I agree this is a excelent news, however whilst the population grows uncontrolled with it's high demand for food it may not have any real long-term impact.

    We need to limit the source which is clearly an overpopulated planet!

  • rate this
    +9

    Comment number 6.

    Most of Amazon Region is inside Brazilian territory; deforestation has turned huge swaths of the forest into pastureland & soy plantations.
    Good news: Deforestation of the Brazilian Amazon is down, last year hitting its lowest annual drop in more than two decades.
    I sincerely hope this trend continues & that other countries pay attention: We should work with Mother Earth; she is bountiful.

  • rate this
    +8

    Comment number 1.

    Every now and then there's a ray of hope in the news! :D

  • rate this
    +6

    Comment number 5.

    Well, it's a start. Let's hope that the main part of the Amazon will one day be fully protected against any form of deforestation. I do hope that this will happen before the tipping point is reached (about 30-40% deforestation) that would trigger a positive feedback loop between forest loss and decreased rainfall. The loss of the Amazon would be like the amputation of a lung.

  • rate this
    +5

    Comment number 7.

    It's nice to see action being taken. However, how do they regulate this and what kind of enforcement will take place in the event that meat is used? The Amazon is an amazing place and should be left to flourish for future generations to enjoy. I hope they see this through.

 

Comments 5 of 32

 

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