Bulletproofing kit for cars woos middle class in Brazil
17 April 2012 Last updated at 21:53 BST
A material which halves the price of traditional armour plating is getting the attention of the Brazilian middle class.
While the world's sixth largest economy keeps growing, high crime rates still scare the population, particularly in big cities.
To some the answer seems to be installing a bulletproof Kevlar fibre and SentryGlas car kit.
Eric Camara reports.