14 March 2012 Last updated at 12:00 ET

St Helier hotels among 'most expensive' says travel firm

Online travel firm, Hotels.com, finds the average cost of a hotel room in St Helier is £110

St Helier hotels are among the most expensive in Britain, according to an online travel firm.

The average price per night in the island's capital rose 5% last year to £110.

St Helier was the seventh costliest place to stay in the British Isles, according to Hotels.com.

Senator Lyndon Farnham, the head of Jersey's Hospitality Association, says a lot of smaller hotels and guest houses are not represented on the site.

He said: "Hotels.com is one of a number of online hotel booking sites that charge quite a large commission.

"The Jersey hotels that are on the website tend to be the four and five star market.

"So the average rate of £110 is very good value for hotels of that kind."

Matthew Walls, marketing director at Hotels.com said: "The price is the same as you would pay at the hotel or on any other hotel booking site."

He added: "The actual demand for hotels in Jersey is increasing quite significantly compared to other destinations in the UK.

"That's particularly the case for demand coming in from France and Germany."