Guernsey

Guernsey tourism marketing budget is cut

  • 12 December 2013
  • From the section Guernsey

Less money will be spent on marketing Guernsey to tourists despite a fall in visitor numbers in 2013.

In a letter to the tourist industry, commerce and employment minister Kevin Stewart said there would be "a small reduction" in the 2014 budget.

In the first nine months of the year there were 5,000 fewer leisure visitors compared with the same period in 2012.

The department described the fall as "not surprising, but disappointing" due to the tough economic climate.

Deputy Stewart said: "This demonstrates a real commitment to the sector at a time of significant competition for monies and a need to generate government savings."

It comes as the States approved spending an extra £900,000 on marketing the island's finance industry.

The three-year programme will see £300,000 spent annually in a bid to attract new business from markets like China, Brazil and India and increase efforts in the UK and European Union.

The department hopes that their spend on finance will produce better results than the just over £2m used to market Guernsey as a visitor destination.

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