Working Lives Georgia

Working Lives Georgia: Surgeon

Gia Gvaramia's patients can't wait for him to get his hands on them. Literally.

At 56, he is a pioneering plastic surgeon who opened Georgia's first cosmetic surgery clinic in 2000.

Georgia Direct graphic

Since then business has bloomed in line with an explosion in consumerism for a growing middle class. Average household incomes have risen nearly 50% since the war with Russia in 2008.

Gia now has a further six clinics.

Every year he and his colleagues see 3,000 new patients.

Georgians, young and old, come to his surgeries for Botox, nose jobs, breast enhancement, liposuction and other treatments, luxuries not everyone can afford.

He is surprised by the popularity of his business

"When I began my business people asked me if I was crazy. They'd ask: 'Who needs this business in Georgia?'"

Gia says he has since proven people wrong.

"Now we have so many competitors it means plastic surgery is a business people need."

Back in Gia's family home, his wife, daughter and grandchildren discuss how work is going over coffee and cakes.

Has he ever had to perform plastic surgery on any of his family members I ask.

"Yes, sometimes," he says with a wide grin though not yet on Marika his wife, he confides.

"There are things I think I could do for her," he says as Marika gives a wry smile.

More Europe stories



  • FlagsNational identity

    After the referendum, have two Scotlands emerged?

  • Two sphinxes guarding the entrance to the tombTomb mystery

    Secrets of ancient burial site keep Greeks guessing

  • Tattooed person using tabletRogue ink

    People who lost their jobs because of their tattoos

  • Two people holding up the newly discovered head of Mithras, 1954Roman puzzle

    How to put London's mysterious underground temple back together

  • Deepika PadukoneBeauty and a tweet

    Bollywood cleavage row shows India's 'crass' side

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.