French firm La Redoute sorry for naked man photo

La Redoute naked man photo - screen grab La Redoute wants to know why the naked man was not spotted before publication

A French fashion retailer has apologised for a photo in which a naked man appeared behind a group of children advertising beachwear - but the image has gone viral on the internet.

In a tweet La Redoute said that it "apologises for the photo published on its site and is doing what's necessary to remove it".

But montages appeared on the internet showing the naked man in some iconic images, such as the Moon landing.

The nudist has not been identified.

In one of the spoof images the face of the disgraced former International Monetary Fund chief, Dominique Strauss-Kahn, was pasted onto the naked man.

La Redoute is one of France's biggest mail-order retailers.

A spokeswoman for La Redoute, quoted by the AFP news agency, said an internal inquiry had been launched to determine how the error had happened.

The error was compounded by the fact that La Redoute provided a magnifying glass so that people could examine the beachwear close-up.

Some tweeters remarked that the "bad buzz" surrounding the photo was actually useful publicity for La Redoute.

More on This Story

The BBC is not responsible for the content of external Internet sites

More Europe stories

RSS

Features

  • June plays with a pelicanDad's menagerie

    An extraordinary childhood growing up in a zoo


  • US soldier, part of the NATO-led International Security Assistance Force (ISAF), manning a machine gun onboard a Chinook helicopter over the Gardez district of Paktia province on 11 August 2014Viewpoint

    Nato's role in making the Afghan army sustainable


  • Architect's drawing of bedroomDeep dreams

    The homes where you can live under the sea


  • A snailHard to stomach?

    The IT worker who quit his job to farm snails for restaurants


  • An assortment of secret menu itemsMcSecret

    The fast food items you've never heard of


BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.