Putin's machismo wins female admirers on 58th birthday
7 October 2010 Last updated at 13:54 BST
A series of high profile publicity drives showcasing his machismo, have won Vladimir Putin a legion of female fans, even as he celebrates his 58th birthday.
Twelve journalism students from Moscow University have even come up with a raunchy calendar to show their admiration for the Russian prime minister.
Steve Rosenberg reports from Moscow