How to eat a smelly Durian
7 September 2011 Last updated at 17:01 BST
The spiky, stinky tropical fruit known as the durian is an acquired taste.
Known as the "king of fruit" in Malaysia, farmers in the southern part of the country hope middle-class Chinese will develop a preference for their home-grown version.
The BBC's Juliana Liu tries one from a fruit stall in Malaysia.