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Is this India's first social media election?

20 April 2014 Last updated at 22:57 BST

India's elections are under way, and nearly 30 major political parties and hundreds of smaller groups have been busy campaigning.

Most of them have taken to the web to try and woo India's estimated 200 million internet users. Is this India's first social media election?

Video Journalist: Christian Parkinson

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