Beckham begins China football envoy role
20 March 2013 Last updated at 16:10 GMT
David Beckham is in Beijing to begin his new role as a special ambassador for Chinese football.
It will involve attending league matches in China and visiting clubs to help promote the game to children.
His appointment, announced earlier this month, comes as Chinese football works to recover from a match-fixing scandal that saw dozens of top officials, players and referees jailed or banned.
Damian Grammaticus reports.