Lawn cotton clothes
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Lawn cotton increasingly popular with Pakistani designers

7 April 2014 Last updated at 00:22 BST

Pakistan's textile industry is its biggest sector, contributing 8.5% of the country's GDP and employing more than 40% of the industrial workforce.

And it is the luxury end of the market which is attracting increasing interest.

Fashion designers are using lawn cotton - long seen as a staple for summer clothes - to create branded outfits in an attempt to move into the lucrative export market too.

BBC Urdu's Nosheen Abbas reports.