Lawn cotton increasingly popular with Pakistani designers
7 April 2014 Last updated at 00:22 BST
Pakistan's textile industry is its biggest sector, contributing 8.5% of the country's GDP and employing more than 40% of the industrial workforce.
And it is the luxury end of the market which is attracting increasing interest.
Fashion designers are using lawn cotton - long seen as a staple for summer clothes - to create branded outfits in an attempt to move into the lucrative export market too.
BBC Urdu's Nosheen Abbas reports.