Media playback is unsupported on your device

Indian election campaign powered by printing

18 March 2014 Last updated at 00:04 GMT

Nearly 30 major political parties and hundreds of smaller groups are campaigning for India's parliamentary elections, due to start on 7 April.

Social media has a bigger role than in previous elections but with many Indians unable to read, traditional methods like mass poster campaigns are still critical to getting the message out.

Andrew North visited a store in the northern city of Lucknow which specialises in political printing.

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.